Responsive website design scales your website and applications efficiently across multiple platforms and devices using a single version of the content. As a result, your website looks and feels perfect on all devices: desktop computers, laptops, smart phones and tablets.
It is far more cost effective to use a responsive framework. The alternative is developing two different sites, one for desktop computers/laptops and another for mobile/tablet. A responsive website will work perfectly on any size device.
Google recommends responsive website design because you have s single set of content, rather than repeated content on multiple versions of your website.
The rise of the smartphone
With a growing increase in users moving away from traditional Desktop Computers and Laptops, smartphones and tablets are the future of your online presence.
These figures are rising steadily, there has never been a more important time to have a strong mobile presence.
Resulting in:
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Around 76% of the UK's population now owns a smartphone (source 1). As of May 2015 over half UK households own at least one tablet, with 35-54 year olds making up two thirds of this (source 2). These stats are still rising and now there are more smartphones on the planet then people (source 3 / 4). In April 2015 Google started to penalise websites that are not mobile friendly, promoting other sites that offer a natural mobile experience.
It is clear that mobile devices are here to stay and at the forefront of everything we design. Getting mobile ready isn't just about having a responsive and functional website, but offering the best user experience possible, regardless of the user's device. Are you ready to go mobile? Talk to one of our web-experts - Contact us here
Source 1: http://www.deloitte.co.uk/mobileuk/
Source 2: http://media.ofcom.org.uk/news/2015/five-years-of-tablets/