Responsive Design

Responsive Design

Responsive website design scales your website and applications efficiently across multiple platforms and devices using a single version of the content. As a result, your website looks and feels perfect on all devices: desktop computers, laptops, smart phones and tablets.

It is far more cost effective to use a responsive framework. The alternative is developing two different sites, one for desktop computers/laptops and another for mobile/tablet. A responsive website will work perfectly on any size device.

  • quicker development cycle
  • cost efficiency
  • search engine friendly
  • easier to maintain

Google recommends responsive website design because you have s single set of content, rather than repeated content on multiple versions of your website.

The rise of the smartphone

With a growing increase in users moving away from traditional Desktop Computers and Laptops, smartphones and tablets are the future of your online presence.

  • User statistics from Ofcom (link here)
  • Smartphone 33%
  • Laptop 30%
  • Tablet 19%
  • Desktop 14%

These figures are rising steadily, there has never been a more important time to have a strong mobile presence.

Resulting in:

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Mobile Design

Mobile Design

Around 76% of the UK's population now owns a smartphone (source 1). As of May 2015 over half UK households own at least one tablet, with 35-54 year olds making up two thirds of this (source 2). These stats are still rising and now there are more smartphones on the planet then people (source 3 / 4). In April 2015 Google started to penalise websites that are not mobile friendly, promoting other sites that offer a natural mobile experience.

It is clear that mobile devices are here to stay and at the forefront of everything we design. Getting mobile ready isn't just about having a responsive and functional website, but offering the best user experience possible, regardless of the user's device. Are you ready to go mobile? Talk to one of our web-experts - Contact us here

Source 1: http://www.deloitte.co.uk/mobileuk/

Source 2: http://media.ofcom.org.uk/news/2015/five-years-of-tablets/

Source 3: http://www.worldometers.info/world-population/

Source 4: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html